Nanhi Chhaan NDTV Partnership for World Environment Day - Greenathon
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‘Greenathon’ – a fund raising event – a nonstop 24-hour programming telecasted across all NDTV networks, began with a primary objective to raise funds for TERI’s (The Energy and Resources Institute) ‘Light a Billion Lives’ project, in order to provide light through solar power to villages across India, which would otherwise have been without electricity for over a decade. Simultaneously the programming showcased a series of other campaigns that were initiated across the country ranging from clean-up drives to tree plantations, to awareness drives on topics such as waste water treatment, air pollution control, etc
In its third edition this year, coinciding with the celebrations of World Environment Day, the ‘NDTV-Toyota Greenathon 3′ held on 4th June-5th June expanded internationally with hubs established in Tokyo, Los Angeles, Toronto, London and Sydney.

Greenathon-1 supported 56 villages, Greenathon-2 raised over Rs 2.5 crores and this year Greenathon-3 has generated over INR 11.5 crore, that will help light up over 1.45 lac lives across 590 villages.

Update:  The campaign went-off well in all locations:

  • Select City Walk
  • Ambience Mall
  • MGF Toyota